Pay Per Click Traffic Advertising Part 2

Affiliate Marketing Arrangement

You need to be a member of an affiliate marketing program to earn online. You should look for internet businesses that have vacancies for home-based advertisers. Application is done online, and the usual requirement for the applicant is to be at least 18 years old. All transactions such as downloading ads for promotion and payment are done online through internet money-transfer services.

Your affiliate company will give you ads in the form of images, banners, links and text. It is your duty as home-based advertiser to increase the visibility of your ads. The main advantage of this setup is that you advertise for products, services and information of other companies. You do not need a large capital to manufacture products of your own.

Your Advertisement Space

Your own blogs and webpages will serve as ad space for the materials sent by your affiliates. You can host websites for free through hosting services in the internet. It is also very easy to start a blog in Blogger, WordPress and other free blog hosts. Don’t worry if you don’t have skills in CSS and HTML, because you can use the templates of the website hosts to post banners and ad links.

PPC Rates

Pay per click traffic rates are usually based on general rates used by internet businesses. However, there are companies that pay more, and some would even give commissions when they accomplish big sales through your advertising efforts. Take your time when applying as advertiser for internet businesses. Look for companies that offer reasonable traffic-based rates and, if possible, find ones that occasionally give commissions. Note however

How to Work From Home by Pay Per Click Traffic Advertising Part 1

Did you know that you can earn money from home through the internet? You can earn a decent income by becoming an advertiser who delivers pay per click traffic to different websites in the web. This means that you can transform your idle hours into a satisfying and productive money-making venture. Read on to learn the basics of home-based affiliate marketing and how to boost your income.

Affiliate Marketing Arrangement

You need to be a member of an affiliate marketing program to earn online. You should look for internet businesses that have vacancies for home-based advertisers. Application is done online, and the usual requirement for the applicant is to be at least 18 years old. All transactions such as downloading ads for promotion and payment are done online through internet money-transfer services.

Your affiliate company will give you ads in the form of images, banners, links and text. It is your duty as home-based advertiser to increase the visibility of your ads. The main advantage of this setup is that you advertise for products, services and information of other companies. You do not need a large capital to manufacture products of your own.

Your Advertisement Space

Your own blogs and webpages will serve as ad space for the materials sent by your affiliates. You can host websites for free through hosting services in the internet. It is also very easy to start a blog in Blogger, WordPress and other free blog hosts. Don’t worry if you don’t have skills in CSS and HTML, because you can use the templates of the website hosts to post banners and ad links.

PPC Rates

Pay per click traffic rates are usually based on general rates used by internet businesses. However, there are companies that pay more, and some would even give commissions when they accomplish big sales through your advertising efforts. Take your time when applying as advertiser for internet businesses. Look for companies that offer reasonable traffic-based rates and, if possible, find ones that occasionally give commissions. Note however

As for PPC rates, you can earn about 10 cents per click on an ad. However, there are good affiliate programs where you can earn up to 2 dollars per click. The price per click depends on the business owner, the type of ad to be clicked, and the type of item or information that needs promoting. Usually, large banners that take large areas on your webpages will get you higher pay per click.

How to Increase your Income

There are many ways to increase your pay per click traffic. If your affiliate company permits it, you can use social networking sites such as Facebook, Twitter and Tumblr in promoting the links and ads. Use your creativity by combining the links with videos and images that will capture the interest of your contacts. You may even create fan pages and groups where people can easily see new info and ads from your employers. Doing these steps will increase the visibility of the links and, consequently, improve the chances they get clicked.

Roommate Advertisements – Making a Great Impression When Replying by Phone [part 2]

So, now that you know to how a build rapport with the advertiser, your next challenge is to let them know that you could be their perfect roommate. Here are 5 steps that can help you get to the next step, the roommate interview.

1. Create An Answering Machine Message

You should prepare a short message that you can leave in case you reach the advertiser’s answering machine or voicemail. This includes your contact details, the time you called, where you saw the advertisement and that you would like to be called back.

2. Prepare For Question Time

During your phone interview, you may be asked a few questions about your history of living with roommates, why and when you’re looking to move and the roommate qualities that are important to you. For this reason, it’s important that you prepare how you would like to answer each of these questions so that you don’t get caught off guard. You may also like to prepare some questions you would like to ask if you’re given the chance.

3. Suggest A Meeting

If you feel the advertiser could be the right roommate, you may like to take the lead and suggest to meet in person. This lets the advertiser know you are seriously looking for a roommate and genuinely feel that they could be the right roommate for you. When you meet your potential roommate, it should be in a public place like a coffee shop or shopping center.

4. Give Your Contact Details

Sometimes when you’ve build a good rapport with an advertiser, it can be easy to forget to give your details or alternatively the advertiser could misplace them. For this reason, you should make sure that the advertiser has your name and phone number so that they can contact you.

5. Make Notes About Your Phone Call

You should write down the topics covered during your conversation to help you prepare and jog your memory before or during your next phone call or meeting. If you receive a call and you can’t remember that you called the advertiser or details of your conversation, your potential roommate may feel you are not serious or interested in becoming their roommate.

By taking the time to prepare before each phone call, you can become a good conversationalist and build the rapport you need to get your message across. More importantly, you’ll be able to avoid making any blunders, create a great first impression and find the right roommate for you.

Good luck and happy roommate hunting!

S.R.T

Roommate Advertisements – Making a Great Impression When Replying by Phone [part 1]

Have you ever hung up the phone after answering a roommate advertisement and thought the conversation could have gone better? Join the club. Many people blurt out the wrong thing, get tongue-tied or leave out important details when talking to a potential roommate for the first time.

The key to being a good phone conversationalist is building a strong rapport with the other person while getting your message across. You can do this by taking a few minutes before ringing the advertiser to prepare a few notes that you can refer to during your conversation. Preparing notes lets you think more clearly which means you’re less likely to say the wrong thing or loose your train of thought. This lets you gain self-confidence, which in turn helps you create a free-flowing conversation and make a good first impression. Your notes, for example, might include how you would like to answer different questions or respond to various scenarios during your phone call.

The Attack of the Advertiser – Spy Mother Spy Part 2

Let’s Reason

Truthfully, I think we need to intervene and get a hold of this situation. There are companies that produce “hijackers” for the sake of advertising. But that code has grown far too chaotic to serve as any means for honest advertising. I am hired every day to fix problems brought about by certain American corporate advertising campaigns.

Most of us have experienced the various “Trojans” that hijack your Internet browser start and search pages, changing them to some site that they are advertising for, let alone the formidable “about.blank” page. The Trojan then makes it difficult to change these setting back, often requiring Registry edits and special removal tools just so you can get back to easy Internet browsing.

Let’s look at some industry specifics.

One of the largest Adware agencies WhenU.com of New York, distributes its software piggybacked on popular “free” applications downloaded from the Internet. Once on your computer, it then distributes advertisements in the form of pop-ups to your desktop as you browse the Internet. Who’s to blame in this scenario, WhenU or its clients that actually pay WhenU to distribute their ads? Merck, T-Mobile, Priceline, Verizon, to name a few.

And mortgage brokers. I would say that 50% of all the spam I receive is based around some untrue promise about an enormously low interest rate for which I qualify. Strange, most of the junk mail I get in my street mailbox is the same crap. WHO FALLS FOR THIS? It must work if the junk keeps coming and coming.

I am not talking specifically about spam here, that is a story in itself, but I am talking about unfair marketing techniques that need to be controlled. We all see our fair share of mortgage company pop-ups, don’t we?

Give me the shotgun!

The worst of the worst are the various toolbar distributors that promise a better Internet experience. CoolWebSearch, Hotbar, WyWebSearch, and the horrid “My Search Assistant” which mutates itself if you try to uninstall it. How creepy is that? Every time you uninstall the hijacker, it places itself in a different spot on your computer and renames itself, so the next time you restart your PC, it re-installs. Trust me, the longer you keep this program on your system, the worse your system gets. More and more pop-ups which lead to more spyware and adware and the resolution is horrendous. Wipe and reload.

The Reverence

Bow down to the savior of smart computing. Learn to understand how your system gets infected. Learn to use the appropriate spyware and adware prevention programs and removal tools. Learn to get some help before it is too late. The difficult part if finding who to trust.

The Attack of the Advertiser – Spy Mother Spy part 1

The menacing campaigns that drive the corporate spyware and adware market is developing way out of hand. Who are these companies and how do they get away with it? They are costing computer users millions with their sneakware system of promotional crap!

We have some serious problems. These narcissistic bugger programmers that develop application and browser hijackers, pop-up pushers, adware scams and other bogus blots of code that only make life worse, need to be taught a lesson or two. They are like fleas, pesky taggers, used gum thrown on the pavement that you just stepped in, but way worse. And for what reason? Advertising?

The graffiti artist or “tagger” is trying to make a name for himself by either creative representation or pure mass distribution. Hey, you are all annoying, you are all vandals, but really, your destruction is trite. We are not afraid of you we just think your art is ugly.

Of course you can get some bug spray or clean your shoe, but these hijacks will cost you a whole lot more. Oh yeah, I have seen massive amounts of destruction brought about by malicious code, and I am not talking about viruses.

Promotional Merchandise – A Versatile But Successful Advertiser

Promotional merchandise has been a key factor for the marketers. It is being distributed to the general public to make them aware of the product or service of the business. Not only will the company be promoted to their target market, but it will also enable the business to be marketed to other companies as well.

A Variety of Choices

If you try to look around and check, you will see tons of this promotional merchandise on the office desk, on telephone counters and just about everywhere. It just proves that these are popular choices because the businesses have proved them effective marketing tools.

Promotional merchandise could be include a promotional pen or pencil, highlighters, markers or notepads. There are actually endless possibilities to promote the business. It could also be a mouse, mouse pad, a USB flash drive, or a toy perhaps. These are just some of the accepted novelty items that businesses have considered efficient freebies. A high retention level is ensured and they make such a great value for the money spent to have the company name and logo on these items. A wide scope of these items gives the business a wider range of people to get the message to.

Careful Thinking

It is not just about being cost efficient. A business has to consider if the promotional merchandise is appropriate for the company and to the recipients as well. If you are considering your best customers, the business should have an apt corporate gift. You can’t just give the ordinary promotional pen to the top clients; instead it would be more suitable to give fountain pens or boxed gift items. For the business should not only consider of having these advertising items wise on the budget, but should also regard the targeted recipients. What is most important is to have these versatile items to support the long-term plans of the business.

Attracting More Customers

What’s great about a business having promotional merchandise is that there is more potential for the customers to keep coming in. Whether they are old or new customers, the business doesn’t mind because this is what the marketing strategy is all about. Once you have reeled in the customers, the next step is to keep them. And this is what actually keeps the business in the market, customer retention. With these effective promotional items, the message gets into the mind of the customers and the business knows that they have got their message across.

Advertiser – 7 Steps to Turning Into a Prominent Advertiser in the Media

Media advertising jobs are a particularly attractive option now owing to the media boom that has taken the world by storm. Media advertising basically involves the utilization of the media to sell a product. Over the years, numerous businesses and companies have taken advantages of the media to amass huge fortunes. Media advertising can benefit businesses by promotion of the product to the general public. Selecting the right media for the sale of a particular product is very important. Media advertising jobs range from the press, television to the internet and the web.

An advertiser is defined as one who has a few basic qualities such as creativity, innovation, an ability to think on one’s feet and on the spot and a sharp mind capable of quick learning. With a degree in mass communication or journalism you answer to the advertiser job description and can apply for an advertising job. An advertiser can work in the newspaper as well as in television. You can become a prominent advertiser in the media if you possess the above qualities and follow the following steps.

The first of these involves entering into a reputed advertising agency as an intern. This gets a fresh face recognized later and familiarizes you with the profession. The next involves entering into the profession through a good entry level media job. If you want to succeed you must learn all the tricks of the trade from professionals. This will take you far in future and you learn the ropes of the work while learning.

Though one might find an entry level media job difficult at first as one may not be doing field work right at the beginning, the secret is to have patience and learn from the experience. The experience of watching professionals at work is an enriching experience, but the onus will be on you to pick up a few pointers.

Once you have entered into an ad job, the job description requires a lot of hard work. You have to be on your feet constantly learning new things and understanding how things work.

The next step involves learning and practicing the basics of the job. You should understand about the products and the target customer group. To become a prominent advertiser you have to act as a linker between the manufacturers, the media and the target customers.

Once you are proficient with all the nuances and subtleties of the profession, you make a certain aspect your stronghold, the one that you are most comfortable with. You should channel your mind into thinking out of the box and constantly try to come up with fresh new ideas.

The final step is to build contacts in the media. You need to strengthen the opinion you generate of yourself in order to be taken seriously. If you are recognized as a bright new face you will go a long way and become a prominent advertiser in the media.

Thus the above mentioned traits and a few intrinsic qualities will make sure that you are the next big thing in the world of advertising.

An Advertiser’s Guide to Placing Ads in Traditional and Online Media

If you’ve never advertised your product, service or business before, you might find the world of advertising to be daunting. You have a variety of media to choose from, each with their own advertising products, prices and lingo that aren’t necessarily intuitive.

You’ll find some basic information here that will help you wade through these waters.

Television and Radio

Broadcast media have a finite space (i.e. just 24 hours a day). That space is divvied up among programming content, public service announcements and ads. The ads you’d be buying are called “spots” and you pay for a fixed amount of time (e.g. 30 seconds). Although you could buy a single spot, it is much cheaper for you (on a per-spot basis) to buy a bulk of spots. Especially with TV, where the cost of producing an ad is so expensive, it wouldn’t make sense for you to run the commercial just once.

The cost of a 30-second spot will vary greatly among stations (based on the number of listeners), and among the time of day. Drive time for radio and prime time for TV will cost you a premium over ads in the middle of the night, for instance. So when you buy a package of spots, you’ll probably get your ads spread out over the course of a day, with a spot or two during more desirable times (or programs), with the majority of your spots being at less-desirable times. Be aware that even though you think you’ve purchased spots for a specific time, if another advertiser comes in and is willing to pay more for those spots, they can bump your ad out of that time slot. Because of the finite space for ads in broadcast media, the law of supply and demand are in full swing.

Outdoor Advertising

Like broadcast media, outdoor advertising has limited real estate. They can’t easily add a new billboard if they are running at 100-percent capacity. However, with billboards you can lock in the duration of your ad, so you don’t have to worry about another advertiser with deeper pockets bumping you off halfway through the month.

Billboard rates are determined by the number of eyeballs they deliver. So a billboard on a busy freeway will cost a premium over a billboard on a less-busy street. You usually buy billboard space a month at a time, and you can also get discounts for committing to run longer.

Print Advertising

Magazine ads are pretty straight-forward. They typically have just a handful of sizes that you can choose from. So a full-page ad might cost $X, a half-page ad would cost a little more than half of $X, and a quarter-page ad would cost a little more than a quarter of $X. Magazine ads usually include color in their prices because color ads visually enhance the overall look of their magazine.

Newspaper advertising is probably the trickiest to understand because there are so many options. The ads you typically see scattered throughout news pages are called display ads, also known as run-of-press (ROP) ads. Newspapers typically charge per column inch for those ads. A column inch is one column wide by one inch tall. So an ad that spans six columns and is ten inches tall is called a 60-inch ad. If the newspaper charges $X per column inch, you’d be looking at paying $60X for that ad to run once. If you want the ad to be in color, you will probably have to pay extra, either as a flat color cost, or an extra color cost per column inch. You can get discounts if you agree to run a certain number of inches over a specific period, or if you agree to run an ad a certain number of times.

In addition to running display ads in newspapers, you can run classified line ads (paying per word, per line, etc.) or classified display ads, which price more like display ads but run in the classified section. You can also pay for advertorials that are written to look like news content (the front page of a real estate insert, for example) but are written by advertising people, not the editorial folks.

You can also put pre-printed inserts into the paper. Newspapers will charge you a fee per thousand inserts. So if you decide to have the newspaper put in 10,000 of your inserts, and the cost is $X per thousand, you will pay $10X. You will also have to pay to have the inserts created and delivered to the newspaper.

Online Ads in Traditional Media

As you know, newspapers and broadcast stations also have websites. They run the same types of ads as other online publishers (e.g. banner ads and text ads), but they don’t always price the ads the same. Since traditional media companies are used to telling their advertisers what to pay for ads, they’ve adopted the same approach for ads on their websites. They usually charge one of two ways: per a fixed period of time (e.g. a month) or per impressions served.

The nice thing about these pricing structures is you’ll know about how long your ad will be online. If you pay for a month, you’ll be up for a month. If you pay per impression, the media company should be able to tell you what their average impressions per day are. Chances are you’ll also be able to deal with the same sales person for online ads as for the other ads you purchase with them.

The downside to this is you aren’t paying based on the effectiveness of the ad. Like running a radio spot or a print ad, you expect the ad to ultimately generate sales for you, and with online ads you have a better ability to track that your website visitors clicked through a particular ad, but if your ad doesn’t get enough people to your site to buy your product, you may pay for a lot of eyeballs that don’t do anything for you.

Online Ads in the Performance Marketing Space

Before traditional media companies even had their own websites, Internet publishers were hosting advertising banners placed through affiliate networks. The publishers (anyone with a website that wants to advertise someone’s product on their site would be considered a publisher), to a certain extent, were happy to take whatever money the advertisers were willing to push their way. And the advertisers, thanks to the electronic nature of the Web’s marketplace, wanted to pay for actions, not just eyeballs.

Today there are hundreds of these affiliate networks that help pair online advertisers with online publishers. To advertise on these networks, you need to simply join the network. Most networks are free to join and you’ll have a network manager assigned to you. Others are more like exchanges where you pay to join, then post your campaigns on the exchange hoping to get picked up by the many online publishers in that network. You will have direct access to the publishers in an exchange, but probably not have any access to publishers in a managed network.

Affiliate networks are using the term “performance marketing” to highlight the fact that you’ll pay for actions, not just eyeballs. What you pay depends on what you are selling and the type of campaign you run.

If you are a bricks-and-mortar retailer, you will probably run a cost-per-sale (CPS) campaign. This simply means you pay a publisher only if a visitor on the publisher’s site clicks through your ad, lands on your site, and buys your product. When you start the campaign, you’ll tell the publisher what the percentage of each sale you will pay. So if you figure you can afford to pay 10-percent commission on all sales coming from a publisher’s site and still be profitable, your campaign will have a 10-percent payout. Publishers decide whether to run your ads based on 1) the payout and 2) how well the advertised product fits with the publisher’s site content.

If you aren’t selling a physical product, you may want to do a cost-per-lead (CPL) campaign. For example, if you are just trying to build up your email list, you might want to put an ad on a publisher’s site that entices a user to fill out a form with their email address. Once the form gets submitted, that lead gets tracked in a tracking system, you get the email address you’re looking for, and you then pay the publisher whatever amount you previously decided for that lead.

If you run performance campaigns through networks, you actually won’t pay the publishers directly. You will actually pay the network, which will then pay the publishers. The network will also have the tracking software that tracks your sales and leads. The network will provide you with a login to their tracking software so you can monitor your campaign’s activity and results.